The red coca-cola can has been a common sight for many people for years. Many people are easily able to associate this red can with the taste of the soda. The image of the can is so pressed into my mind, that simply picturing the can reminds me of the feel of a cold, aluminum can in my hand. The cursive, white Coca-Cola logo has been a staple of the company since its beginnings bottling soda, and is very well imbedded in the minds of most Americans. The word classic appears in a very plain font, which serves to underline the traditional nature of Coca-Cola, while the white, wavy line under the logo helps to remind people of the smooth nature of the soda.
The blue Pepsi can has stood opposite to the Coca-Cola can for years. Although the Coca-Cola can has used a long history to make the logo appealing, the Pepsi can uses the color blue to appeal to many people because the color blue often reminds people of water. The Pepsi logo has undergone many more changes through its history, but the current red white and blue circle next to the word Pepsi has become very easily associated with the taste of Pepsi. The circle serves as the key symbol that people associate with Pepsi. The curved nature of the white line in the middle of the circle helps to associate with the smooth taste of the drink.
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